Sign Convention:
As the calculations are algebraic the sign conventions must be properly followed to get the correct results. Here a sagging bending moment Mu (producing tension below the axis UU and compression above it) is considered positive. Same, a bending moment Mv producing tension to the left of the axis VV and compression on the right of it is considered positive under this convention, Mu and Mv are both positive if M lies within the first quadrant. For M lying within the second quadrant, Mu will be positive and Mv will be negative and so on for the other quadrants.
As regards the signs of u and v, the usual convention (that is above axis u-u, v is positive and right of axis vv, u is positive) is followed. Finally for the resultant stress, f, the positive sign will mean a compressive stress and a negative sign will mean a tensile stress.