Target Market-Segmentation:

Market segmentation usually reveals whether or not there are opportunities for the firm. After adopting a segmentation strategy, a company can take one of the following four approaches:

Market customisation strategy

In market customization strategy each consumer is treated as a unique customer. The strategy is popularly used by companies marketing industrial (business) products. It is extensively used for consumer goods, e.g. by firms which market tailor-made goods such as furniture, dresses, suits, etc. They all practice market atomisation.