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Write a short note on fundamental properties of measurement.
Answer
There are four primary fundamental properties of measurement: assignment, distance, order and origin. Assignment property is also referred as category or description property. It refers to researcher's employment of unique descriptors or labels to recognize every object within a set. Second measurement order property, scale property refers to relative magnitude between descriptors. Distance property refers to a measurement scheme where exact difference between each of descriptors is expressed in absolute. Origin property is a measurement scheme wherein exists a unique starting point in a set of scale points. For the most part, origin property refers to a numbering system where zero is displayed or referenced starting point in the set of possible responses. Every scaling property builds on the previous one. For instance, a scale that includes order property would have assignment property built in. In the same way, a scale that possesses distance property would have assignment and order property both. An origin property based scale would have all assignment, origin and distance properties included in itself.
is control and strengh is same in order to do the marketing plan ?.
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