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Question 1 Explain any five components of fashion retail industry
Question 2 Explain any five components of promotion mix
Question 3 Explain scope and functions of marketing research
Question 4 Explain any five functions of fashion marketers
Question 5 Write a short note on DAGMAR
Question 6 Explain 5M's of advertising
Ratio Measurement: Ratio level is the highest level of measurement. They are distinguished from internal scales by virtue of having an absolute zero. Ratio scale provide
KINDS OF LIBRARY BINDINGS: Having got a brief introduction to the processes of binding, lot us discuss the kinds of binding required for the different types of documents in a
Question 1: (a) Using appropriate examples to support your answer, list five types of photography used. (b) Define the term "aperture" (c) Give two uses of an aperture (d
STANDARDS AND SPECIFICATIONS -PHYSICAL PLANNING OF LIBRARY-LIBRARY MANAGEMENT In the field of library work, most of the standards or specifications that have evolved over the
Organizational Culture A common perception held by the industries members is a system of shared meaning. For most people, organizational culture is something they cannot descri
N eed for project quality standards Project quality standard help the organisation in defining specific measurable objectives. The objective tells if the goals are being met a
Shifting and Reshifting Books: In order to take away the monotony of appearance of shelf arrangement and to introduced an element of novelty, books have to be reshuffled to
Trade Discounts: Trade discounts area common feature in book purchases. The discounts may vary according to categories of publications. Normally a 10% discount is admissible o
QUESTION 1 Strategy evaluation and control is the process of determining the effectiveness of a given strategy in achieving organisational objectives and taking corrective acti
The fair trade movement can be understood as an NGO effort to establish a market outside of mainstream commodity monopolies while simultaneously inserting non-market concerns for j
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