Write a short note about non comparative scaling techniques, Marketing Research

Assignment Help:

Write a short note about non comparative scaling techniques

Non-comparative scaling involves every stimulus object being scaled independently of other objects in the stimulus set. Resulting data in non-comparative scale are presumed to be interval or ratio scaled. For instance, rather than direct comparison between brands researcher may ask respondent to rate each brand separately on a scale of 1 - 10 and can evaluate every brand as well as compare brands also. Noncomparative scaling techniques involve continuous rating scales and itemised rating scales. Itemised rating scales are further sub-divided into likert scale, semantic differential scale and stapel scale.

 


Related Discussions:- Write a short note about non comparative scaling techniques

Discuss the importance of marketing research, Discuss the importance of mar...

Discuss the importance of marketing research report in the overall marketing research process. Answer Marketing research report is the bridge between manager and researche

Define data cleaning in preliminary data analysis, Define Data cleaning in ...

Define Data cleaning in preliminary data analysis Data cleaning focuses on error detection and consistency checks and treatment of missing responses. First step in the data cle

Documentary requirements for customs clearance , Documentary Requirements ...

Documentary Requirements For movement of goods by air or by sea, the customs permission for shipment is given on a prescribed document, known as Shipping Bill. In other cases (

International contract terms, INTERNATIONAL CONTRACT TERMS: Since in inter...

INTERNATIONAL CONTRACT TERMS: Since in international transactions, traders are from diverse nations, specific term should be interpreted in a similar way by all the parties concer

Export of imported goods, Export of Imported Goods: Goods imported may be ...

Export of Imported Goods: Goods imported may be exported in the same or substantially the same form, without a licence provided they are not under the Negative Lists. Export of su

Basic aspects of buying centre, The basic aspects to be noted about the buy...

The basic aspects to be noted about the buying centre are that: --The influences across the centre can differ from one product category to another. --The composition itself

Advance against undrawn balances, Advance against Undrawn Balances : In so...

Advance against Undrawn Balances : In some of the export business, it is the trade practice that the bills are not drawn for the full invoice value of the goods. A small part of t

Learning model of consumer behaviour, Q. Learning model of consumer behavio...

Q. Learning model of consumer behaviour? Learning model : Classical psychologists have been concerned in the formation and satisfaction of needs as well as tastes. They disput

Shoppers Stop, How should Shopper’s Stop develop its demand forecasts?

How should Shopper’s Stop develop its demand forecasts?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd