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Write a short note about non comparative scaling techniques
Non-comparative scaling involves every stimulus object being scaled independently of other objects in the stimulus set. Resulting data in non-comparative scale are presumed to be interval or ratio scaled. For instance, rather than direct comparison between brands researcher may ask respondent to rate each brand separately on a scale of 1 - 10 and can evaluate every brand as well as compare brands also. Noncomparative scaling techniques involve continuous rating scales and itemised rating scales. Itemised rating scales are further sub-divided into likert scale, semantic differential scale and stapel scale.
Agency Commission on Exports : Authorised dealers may allow payment of commission, either by remittance or by deduction from invoice value, on application submitted by the exporte
IMPORTANCE OF EXPORTS : Look at Table for clear understanding of India's Exports Imports and Trade Balance. The table shows that India's Trade Balance was -2 Crores during 1950-5
Q. Internal and External influences? Internal influences Consumer behaviour is influenced by- personality, psychographics (lifestyle), demographics, motivation, knowledge,
Explain importance of Research in business decision making? Ans: Significance of Research in Business Decision Making The role of research has significantly increase
SMALL EXPORTER'S POLICY : The small exporter's policy is basically the standard policy. It incorporates certain improvement in terms of cover, in order to encourage small export
Something unique that you have to tenders. Not necessarily completely unique. You can appear unique by merely packaging your product or service in a unique way. For instance a lawy
Describe the marketing research project that Tomzak should propose to lynn, and explain why you thik that it is the best project to use.
FINANCIAL GUARANTEES: Exporters require adequate financial support from banks to carry out their export contracts; ECGC's guarantees protect the banks from losses on account of th
Consider the needs of your community and the world around you through the eyes of a social marketer. To this end, choose a social, environmental or health issue (e.g. recycling, sm
Problem 1 Define international marketing. Explain the need and significance of international marketing. Meaning Need Significance Problem 2 Why shou
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