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Write a short note about non comparative scaling techniques
Non-comparative scaling involves every stimulus object being scaled independently of other objects in the stimulus set. Resulting data in non-comparative scale are presumed to be interval or ratio scaled. For instance, rather than direct comparison between brands researcher may ask respondent to rate each brand separately on a scale of 1 - 10 and can evaluate every brand as well as compare brands also. Noncomparative scaling techniques involve continuous rating scales and itemised rating scales. Itemised rating scales are further sub-divided into likert scale, semantic differential scale and stapel scale.
Data collected through experimentation Data collected through experimentation can provide much stronger evidence of effect and cause than can data collected through descriptiv
The Tool Room, which is the facility you will be designing layouts for, produces the contact tooling that forms material in the production of cans. Their customers are canning fact
Export of Gifts: Goods including edible items of value not exceeding Rs. 15.000 in a licensing year may be exported as a gift. However, items in the Negative List of Exports shall
Q. What do you mean by Trait theory? Trait theory is a main departure from the qualitative or subjective approach to personality measurement. It postulates that persons possess
Question 1: The product manager when introducing a new product wants the product to enjoy a long and happy life. (a) How will the ‘life' of a product be conceptually analyse
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Excise Rebate Policy : The scheme under which the Central Excise exemption or refund is provided is popularly known as Rebate of Central Excise. This scheme operates under Section
brand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
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