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Write a short note about comparative scaling techniquesAs name suggests comparative scaling includes direct comparison of stimulus objects with one another. For instance, managers are usually interested in knowing consumer preference concerning their brand in comparison to a competitor's brand. A researcher can then ask question like what of the two brands consumer prefers and this would provide manager a clear idea of what consumer preferences are. There are various techniques that are used in building comparative scale like paired comparison, constant sum scale, rank order and q-sort.
Q. Explain the concept of product positioning? Ans : As rightly said by Al Ries with Jack Trout (who introduced the concept of Positioning in the early 1970's in their series
Factors Affecting Choice of Observation:
Advance against Retention Money: Banks grant advances against retention money, which is payable within one year from the date of shipment. The advances granted upto 90 days. If su
Export of Goods Under Bond Under Rule 13 : The exporters have been permitted to export the excisable goods without the payment of Central Excise duty. Exporters are required to
Q. Internal and External influences? Internal influences Consumer behaviour is influenced by- personality, psychographics (lifestyle), demographics, motivation, knowledge,
The Tool Room, which is the facility you will be designing layouts for, produces the contact tooling that forms material in the production of cans. Their customers are canning fact
Question: (a) How would you transform a normal website to a one-to-one interactive site? List down the steps. (b) Describe the concept of a ‘virtual community' and how such
Drawback Rates : Two types of drawback rates are available: 1) All Industry Rates: These are published in the form of notification by the government every year and are normal
Introduction : In the Previous we learn the importance and the role of experts in a developing country like India as well as the policy framework in which exporting firms operate
Question 1: "Marketing research ethics refers to taking an ethical and above-board approach to conducting marketing research that does no harm to the participant in the process
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