Write a brief note on report presentation, Marketing Research

Assignment Help:

Write a brief note on report presentation.

Answer

Presentation has become an integral part of most marketing research projects. Most managers are finding it hard to read entire report and so prefer the researcher to present the report in an oral presentation. Moreover, presentation provides an opportunity for research and management team to interact the issues of concern and in that manner it becomes a vital exercise.

For any presentation, the most significant aspect is preparation. Researcher must first develop an outline of presentation keeping the audience in mind. Once outline is developed, researcher must focus on content management and decide as to what is important and relevant and what is not. Use of various audio-visual aids as well as other materials like flipcharts or chalkboards must be planned out in advance. When audio-visual presentation adds to overall engagement, chalkboards and flipcharts offer flexibility in presentation.

Rules regarding what to do and what not to do when writing reports also apply to the presentation and researcher should keep in mind that presentation is being done for managers to grasp the results. Researcher should remember that research was conducted for assistance in decision making and wasn't a statistical exercise. Thus, focus of the presentation must be on how the research can help managers in making a better informed decision.

 

 

 


Related Discussions:- Write a brief note on report presentation

Need for procedural formalities, NEED FOR PROCEDURAL FORMALITIES : Procedu...

NEED FOR PROCEDURAL FORMALITIES : Procedural formalities prescribed for claiming various export-incentives need timely and proper compliance on the part of exporters. This alone w

Data processing error, Data Processing Error: After the have been collected...

Data Processing Error: After the have been collected they are to be processed. This involves coding the responses, recording the codes, etc so that data collection can be transform

Marketing research firm and consumer attributes , Imagine that you have bee...

Imagine that you have been hired by a well-known marketing research firm. Your supervisor has asked you to use the expectancy disconfirmation model (for review refer to page 318 an

Discuss about the objectives of research, Discuss about the Objectives of R...

Discuss about the Objectives of Research All researchers aim at finding answer to questions by implementing certain scientific procedures. Research investigates truth, which is

What is neo-freudian theory, Q. What is Neo-Freudian theory? This theor...

Q. What is Neo-Freudian theory? This theory tends to highlight the fundamental role of social relationships in the formation and development of personality. Alfred Adler outloo

Perception, discuss perception of risk is critical to the customer whem mak...

discuss perception of risk is critical to the customer whem making a puchase decision.

Stages in organisational buying, Q. Areas of operation in industrial buying...

Q. Areas of operation in industrial buying? The initiation stage: This is a phase in which a problem or a need is recognised by the organisation. For instance as a result of

Developing the ideas through discussions, Developing the Ideas through Disc...

Developing the Ideas through Discussions: Discussion concerning a problem often produces useful information. Various new ideas can be developed through such as exercise. Hence a re

How can the marketing organization raise the likelihood, Q. How can the mar...

Q. How can the marketing organization raise the likelihood? At this time the consumer compares the brands as well as products that are in their evoked set. How can the marketin

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd