Write a brief note on report presentation, Marketing Research

Assignment Help:

Write a brief note on report presentation.

Answer

Presentation has become an integral part of most marketing research projects. Most managers are finding it hard to read entire report and so prefer the researcher to present the report in an oral presentation. Moreover, presentation provides an opportunity for research and management team to interact the issues of concern and in that manner it becomes a vital exercise.

For any presentation, the most significant aspect is preparation. Researcher must first develop an outline of presentation keeping the audience in mind. Once outline is developed, researcher must focus on content management and decide as to what is important and relevant and what is not. Use of various audio-visual aids as well as other materials like flipcharts or chalkboards must be planned out in advance. When audio-visual presentation adds to overall engagement, chalkboards and flipcharts offer flexibility in presentation.

Rules regarding what to do and what not to do when writing reports also apply to the presentation and researcher should keep in mind that presentation is being done for managers to grasp the results. Researcher should remember that research was conducted for assistance in decision making and wasn't a statistical exercise. Thus, focus of the presentation must be on how the research can help managers in making a better informed decision.

 

 

 


Related Discussions:- Write a brief note on report presentation

Statement of the problem in a general way, Statement of the Problem in a Ge...

Statement of the Problem in a General Way: First of all the problem should be stated in abroad general way keeping in view either some practical concern or some scientific or intel

Explain research nature and objectives in addition to types, Explain resear...

Explain research nature and objectives in addition to types (1)To identify and find solutions to the problems: Research is essential to understand the problem in depth. Fo

Export licensing, Export Licensing:  As you know that all goods may be exp...

Export Licensing:  As you know that all goods may be exported without any restriction except to the extent such exports are regulated by the Negative List of exports. The Negative

Evaluate the extent to which each element of iphone''s market, evaluate the...

evaluate the extent to which each element of i phone''s marketing mix contributes to its success

Deferred credit facilities, DEFERRED CREDIT FACILITIES : Export of goods o...

DEFERRED CREDIT FACILITIES : Export of goods on deferred payment terms can be financed under suppliers credit or Buyer'$ credit. Let us first understand what they are. Supplie

Assess the current strategy - demand and market share, Assess the current s...

Assess the current strategy: 1. Does the current strategy strengthen the feedback processes driving growth? Yes, the current strategy strengthens some of the feedback pro

Researchers errors, How can population definition error be minimised ?

How can population definition error be minimised ?

Running account facility-packing credit, Running Account Facility: The RBI...

Running Account Facility: The RBI has permitted banks to grant packing credit advances even without lodgement of LIC or firm order /contract under the scheme of Running Account Fa

Conclusive research, This enable the decision maker to select the most app...

This enable the decision maker to select the most appropriate course of action. This needs more care and efforts. If validates or verifies the expected outcomes of each hyp

Specific policies of cover issued , Specific Policies : Contracts for expo...

Specific Policies : Contracts for export of capital goods or projects for construction works and for rendering services abroad are insured by ECGC on a case to case basis under sp

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd