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Why it is important for marketers to fully understand today's consumer behaviour? Explain the factors that influence consumer's buying behaviour.
Why do you think that the hidden-camera videos used to promote Coke Zero were an effective way to reach its target market? Do you think a similar strategy with a viral marketing ca
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Why does senior management often fail to realize the value of human assets versus other organizational assets?
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Explain how a company might benefit from the Contract Management Maturity Model. Can you suggest any viable reasons for a company's choosing not to conduct this assessment? If so,
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