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What are the wordings of S.J. Skinner about organizational buying behaviour?
In words of S.J. Skinner as, “Organisational buying behaviour consider as the actions and decision process of processes, reseller and government during deciding what products to buy.
Question 1: The extensive use of outdoor recreational attractions based in natural areas has resulted into increased negative environmental and social impacts. Using local e
Primary grouping of direct marketing 4Cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different charac
Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)
critically analyse diesel''s marketing mix strategies
Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
typesa of branding like producer''s name,picture-figure,name of product,colour
what is core concept of marketing
Q. Describe various stages in New Product Development. O R Describe the steps in NPD process. Ans.: The many stages in NPD are:- (1) G enerating Ne
Q. Show Difficulties in Evaluation advertising effectiveness? Difficulties of example methods:- Approximately all methods of evaluating advertising effectiveness are on the bas
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