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What are the wordings of S.J. Skinner about organizational buying behaviour?
In words of S.J. Skinner as, “Organisational buying behaviour consider as the actions and decision process of processes, reseller and government during deciding what products to buy.
Characteristics of the New or Morden concept or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. Accor
Function of the channels of distribution or the role of middle man or intermediaries: 1. Information: Middle men have a role in providing information about the market t
Q. Explain about Promotion Mix? Meaning: - Promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well as persuasion in orde
The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit
Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religion
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
How is an aging work force worked in Demographic Trends? An aging work force: Several impacts of aging work are which the work force will before experience, reliable and
three uses of product line stretching
considering the concept of product life cycle, where would you put video games in their life cycle?
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