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Explain why 'Supply' has been described as being more significant than 'Purchasing' for an organisation.
Purchasing
Purchasing deals with the day-to-day buying of goods. Purchasing concentrates on the goods themselves containing whether they conform to the quality demanded, if they are priced appropriately, and make sure that they are delivered at the time needed to the correct location.
Supply
Supply concentrates on the method of relationships. Supply deals with significant considerations beyond the day-to-day containing:
In Reck & Long's terms supply is method by nature.
Creating Competitive Advantage In marketing two key trends for the twenty-first century are: (a) the trend toward the utilization of relationship marketing to develop customer
The country of Changeland has, for many years, operated as a military dictatorship. Last year, though, a people's revolution brought a democratic election for the first time in liv
What are the financial intermediaries? Financial intermediaries: Credit companies, banks and other businesses which help finance transactions or cover against the risks
What is buyer analysis in personal selling process? Buyer analysis: Before approaching any customer, sales force must understand what products prospects bought within the
what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i
Many managers view the purpose of business as making profits, while others think that the purpose is being able to create and maintain a customer. From this perspective, a) Desc
How should Shoppers? Stop develop its demand forecasts?
"The service industry is customer driven, and marketing thus focuses on the needs of the customer and involves finding out what the customer wants and expect first, before any atte
Marketers know that they cannot appeal to all buyers in their markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied i
#what is personal selling,direct marketing,exhibitions?
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