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Question 1:
Why sales promotion is an integral part of marketing? How does it differ from marketing and advertising?
- Detail explanation on ‘Meaning and Importance of Sales Promotion & Difference between Sales Promotion and Advertising'.
Question 2:
Explain why laws are needed to protect all stakeholders from unscrupulous commercial selling. Mention some of the major laws available to an aggrieved Indian buyer.
- Detailed explanation on "Civil and Penal Codes Applicable to Advertising"
Question 3:
Describe the role of Advertising Standard Council of India's role in mass media advertising. How effective is it? State some of the major offensive issues explicitly banned by ASCI Code.
What are the Convenience Goods? Convenience Goods: These are inexpensive items that purchase requires very few efforts on the part of the consumer. The shopping list of p
Retailing and Wholesaling Retailing and wholesaling consist of various organizations bringing services and goods from the point of manufacture to the point of use. Retail
is product a yype of service
What is the role of Remote Login considerably? Remote Login: A login, which permits a user terminal to links to a host computer through a network or direct telecommunicat
topic review
There are many ways to explain the market structure of the automotive industry.: One of heterogeneous purchasers makes up the population and nearly homogeneous sellers. This mea
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
Function of the channels of distribution or the role of middle man or intermediaries: 1. Information: Middle men have a role in providing information about the market t
New Product Development Organizations have to develop new services and products. A company must be good at making new products. It also ought to manage them in the face of mod
Q. Purposes of Illustration of print-ad-copy? Illustration helps in attracting attention as well as arousing desire/ interest in advertisement. It assists the buyer in
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