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Question 1:
Why sales promotion is an integral part of marketing? How does it differ from marketing and advertising?
- Detail explanation on ‘Meaning and Importance of Sales Promotion & Difference between Sales Promotion and Advertising'.
Question 2:
Explain why laws are needed to protect all stakeholders from unscrupulous commercial selling. Mention some of the major laws available to an aggrieved Indian buyer.
- Detailed explanation on "Civil and Penal Codes Applicable to Advertising"
Question 3:
Describe the role of Advertising Standard Council of India's role in mass media advertising. How effective is it? State some of the major offensive issues explicitly banned by ASCI Code.
Discuss the basic steps involved in management of the organization''s sales force:setting sales force objectives
Define the marketing communications strategies Currently numerous definitions refer to an integrated perspective. This view has gathered momentum over the last 10 years and is
Boolean algebra differs from normal algebra in three different ways: The values are of a logical and not of a numerical character. The operations applicable to those values. The pr
Considering the concept of product life cycle, where would you put video games in their life cycle
what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
Steps involved in brand development
Q. Effect on Children in aspect of advertising? Effect on Children: - When kids plus children watch an advertisement they are unable to assess the advantages and disadvantage
Question 1: "Marketing has been called both a major villain for its role in stimulating unsustainable levels of demand and consumption, and also a saviour through its applic
how can we calculate pricing
SCENARIO ?You have created in 2009 a company specialized in marketing research in the European transport industry. Currently you are undertaking the major part of all operations re
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