Why sales promotion is an integral part of marketing, Marketing Management

Assignment Help:

Question 1:

Why sales promotion is an integral part of marketing? How does it differ from marketing and advertising?

- Detail explanation on ‘Meaning and Importance of Sales Promotion & Difference between Sales Promotion and Advertising'.

Question 2:

Explain why laws are needed to protect all stakeholders from unscrupulous commercial selling. Mention some of the major laws available to an aggrieved Indian buyer.

- Detailed explanation on "Civil and Penal Codes Applicable to Advertising"

Question 3:

Describe the role of Advertising Standard Council of India's role in mass media advertising. How effective is it? State some of the major offensive issues explicitly banned by ASCI Code.


Related Discussions:- Why sales promotion is an integral part of marketing

Ghost shopper, Ghost Shopper Ghost shopper is a marketing expert, posin...

Ghost Shopper Ghost shopper is a marketing expert, posing as a regular consumer, who is hired to monitor and evaluate the presentation skills and salesmanship of the store's sa

Five factors that can influence an individual, Name FIVE factors that can i...

Name FIVE factors that can influence an individual when deciding whether or not to purchase a product. The degree to which the product satisfies a need or a want. The social

Explain the societal marketing concept, Many managers view the purpose of b...

Many managers view the purpose of business as making profits, while others think that the purpose is being able to create and maintain a customer. From this perspective, a) Desc

What are the two types of exchange, What are the Two types of exchange ...

What are the Two types of exchange Two types of exchange signify extremes in a spectrum of exchange transactions. In industrial societies market exchanges have tended to domin

Line streching, what are the types of line streching? give its examples

what are the types of line streching? give its examples

What are business analysis and mark share analysis, What are Business Analy...

What are Business Analysis and Mark Share Analysis? Business Analysis and Mark Share Analysis: In this stage is very much significant in total process of latest product d

State about the demand - pricing decisions, State about the Demand - pricin...

State about the Demand - pricing decisions Demand also affects the price in a big way.  When there is limited supply of a product and demand is high, people buy even if hig

Essay writing, Good Day, is there a possibility to buy full essay on digita...

Good Day, is there a possibility to buy full essay on digital marketing at workplace for 3000 words? Thank you in advance. Dorota

Define the term- marketing communications, A World of Marketing Communicati...

A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi

Advantages of the advertising, Advantages of the advertising: 1.       ...

Advantages of the advertising: 1.       It increases the sales volume: advertising increases the sales volume of the product. Hence mass production is possible. This leads, to

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd