Why packaging?, Marketing Management

Assignment Help:

Reason for the growth of packaging:

1.       Self service: an increasing, numbers of products are sold on a self service basis. In an average supermarket, which stocks 15000 items, the typical shopper passes by some 300 items per minute. Given that 53 percent of all purchases are made of impulse, the effective package operates as a five second commercial. The package must perform many of the sales tasks: attract attention, describe the product's features, and create convenience, appearance, and prestige of better packages.

2.       Company and brand image: packages contribute to the instant recognition of the company or brand.

3.       Innovation opportunities: innovation packaging can bring large benefits to consumers and profits to the producers. Soft soap concerned the market on pumps for dispensing soap. Toothpaste pump dispenses have captured 12 % of the toothpaste market because they are more convenient and less messy.


Related Discussions:- Why packaging?

Why packaging?, Reason for the growth of packaging: 1.       Self serv...

Reason for the growth of packaging: 1.       Self service: an increasing, numbers of products are sold on a self service basis. In an average supermarket, which stocks 15000

Show the economics benefits of outdoor recreation, Question 1: The exte...

Question 1: The extensive use of outdoor recreational attractions based in natural areas has resulted into increased negative environmental and social impacts. Using local e

Channel levels, Channel levels: The producer and the final customer ar...

Channel levels: The producer and the final customer are part of every channel. We will use the number of intermediary levels to designate the length of a channel. 1. Chann

Assignment, Hi there. I want to make an assignment and want to know the pri...

Hi there. I want to make an assignment and want to know the prices.? please

Describe the functions of channel of distributions, Describe the functions ...

Describe the functions of channel of distributions Principally a channel of distribution performs the below functions: (a) It helps in establishing a regular contact with cu

Market penetration of FMCG and regional products in rural, meaning of regio...

meaning of regional products or definition of regional products

What do you meant by market segmentation, Question: Medical care facili...

Question: Medical care facilities are free in the Government hospitals. However several private clinics exist in Mauritius. Clinic Darne is one of them. It is situated in the p

Nike., pros, cons and risk associated with core marketing strategies of nik...

pros, cons and risk associated with core marketing strategies of nike

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd