Why packaging?, Marketing Management

Assignment Help:

Reason for the growth of packaging:

1.       Self service: an increasing, numbers of products are sold on a self service basis. In an average supermarket, which stocks 15000 items, the typical shopper passes by some 300 items per minute. Given that 53 percent of all purchases are made of impulse, the effective package operates as a five second commercial. The package must perform many of the sales tasks: attract attention, describe the product's features, and create convenience, appearance, and prestige of better packages.

2.       Company and brand image: packages contribute to the instant recognition of the company or brand.

3.       Innovation opportunities: innovation packaging can bring large benefits to consumers and profits to the producers. Soft soap concerned the market on pumps for dispensing soap. Toothpaste pump dispenses have captured 12 % of the toothpaste market because they are more convenient and less messy.


Related Discussions:- Why packaging?

Motion problem, Kali left school and traveled toward her friend''s house at...

Kali left school and traveled toward her friend''s house at an average speed of 40 km/h. Matt left one hour later and traveled in the opposite direction with an average speed of 50

Explain the main stages in the production, (a) Explain the main stages in t...

(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV. To explain the process, use the example of one of the subsequent events: (i

How is modified rebury purchase affected in buying decision, How is modifie...

How is modified rebury purchase affected in buying decision? A modified rebury purchase: This is a type of buying situation in that the buyer wants to change prices delivery r

shipping and purchasing the product, Ordering Stock for ProductPusher ...

Ordering Stock for ProductPusher An important part of your duties as manager is to determine how much of each product to order for ProductPusher's monthly stock inventory.  Yo

Illustrate the overview of trade advertisement, Illustrate the overview of ...

Illustrate the overview of Trade Advertisement? Trade Advertisement: • Advertisement addressed to wholesalers, • Advertisement addressed to distributors, agents, •

Explain the discrepancy of assortment and sorting, Explain the Discrepancy ...

Explain the Discrepancy of Assortment and Sorting. Discrepancy of Assortment and Sorting: Channel intermediaries occur to adjust the discrepancy of assortment from the pe

Commercialization or crash introduction strategy development, What is Comme...

What is Commercialization or Crash Introduction Strategy Development? Commercialization or Crash Introduction: A crash introduction is about full scale commercialization

Factors influencing changes in product mix, Factors influencing changes in ...

Factors influencing changes in product mix 1.       Change in market demand: the change in the demand of a product (due to change in habits, fashion, purchasing power, in

Mcom, the various approaches that are followed by FMCG companies in test ma...

the various approaches that are followed by FMCG companies in test marketing

How could you evaluate a press conference, Question 1: (a) Describe a P...

Question 1: (a) Describe a Press conference. (b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it s

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd