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Reason for the growth of packaging:
1. Self service: an increasing, numbers of products are sold on a self service basis. In an average supermarket, which stocks 15000 items, the typical shopper passes by some 300 items per minute. Given that 53 percent of all purchases are made of impulse, the effective package operates as a five second commercial. The package must perform many of the sales tasks: attract attention, describe the product's features, and create convenience, appearance, and prestige of better packages.
2. Company and brand image: packages contribute to the instant recognition of the company or brand.
3. Innovation opportunities: innovation packaging can bring large benefits to consumers and profits to the producers. Soft soap concerned the market on pumps for dispensing soap. Toothpaste pump dispenses have captured 12 % of the toothpaste market because they are more convenient and less messy.
Identify and briefly describe the four trends in the macro market environment that will have or recently had an influence on the selected industry
Q. Show the Advertising effects on Competition? Advertising promotes competition between different brands of the same product. The company offering high-quality quality product
Compare and contrast three planning tools used in management accounting, indicating how effective you judge each to be and why. Your judgments should be supported by evidence.
Meaning of price: Price is the marketing mix element that product revenue, the other producer costs. Price is also one of the most flexible elements: it can be changed quickly
marketing business process of automobiles company.
Forester's Country Markets is a well-known grocery chain based in a large Midwestern city. At one of Forester's distribution warehouses a key problem has been proper stocking of s
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Does marketing solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. Discuss
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