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Reason for the growth of packaging:
1. Self service: an increasing, numbers of products are sold on a self service basis. In an average supermarket, which stocks 15000 items, the typical shopper passes by some 300 items per minute. Given that 53 percent of all purchases are made of impulse, the effective package operates as a five second commercial. The package must perform many of the sales tasks: attract attention, describe the product's features, and create convenience, appearance, and prestige of better packages.
2. Company and brand image: packages contribute to the instant recognition of the company or brand.
3. Innovation opportunities: innovation packaging can bring large benefits to consumers and profits to the producers. Soft soap concerned the market on pumps for dispensing soap. Toothpaste pump dispenses have captured 12 % of the toothpaste market because they are more convenient and less messy.
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
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Question1 ‘A company requires a Corporate Communication plan to assist guarantee the success of its overall business plan.' In the light of the above how would you go about ela
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Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
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how is rapid globalisation a challenge in the 21st century.
consumer mind is a black box discuss
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