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Q. Why must a marketer need to understand the customer evaluation process?
The answer lies in the type of information that the marketing team needs to provide customers in different buying situations. In high-involvement decisions the marketer requirements to provide a good deal of information about the positive consequences of buying. The sales force may necessitate to stress the important attributes of the product the advantages compared with the competition and maybe even encourage 'trial' or 'sampling' of the product in the hope of securing the sale.
difference both type of car
DEFERRED CREDIT FACILITIES : Export of goods on deferred payment terms can be financed under suppliers credit or Buyer'$ credit. Let us first understand what they are. Supplie
Particular Loss : There are two types of partial losses as explained below: General Average: Sometimes a ship owner either sacrifices some cargo the ship is carriage or incur
INTRODUCTION : Cargo insurance, commonly known as marine insurance, occupies an important position in international business. It provides protection against unanticipated business
Trans-European Plastics (TEP) is one of Europe's largest manufacturers of plastic household items. Its French factory makes a range of over 500 products that are sold to wholesaler
Post-shipment Credit in Foreign Currency : The exporters have the option of availing of export credit at the post-shipment stage either in rupee or in foreign currency. The credit
Definition of Research According to P.M. Cook "Research is an honest, exhaustive, intelligent searching for facts and their meanings for implications with reference to given pr
Open Policy : Also known as Floating Policy, it has much in a common with the Open Cover. This policy benefits clients with substantial turnover and a large number of despatches
Recoverable Expenses: An insurance company will pay expenses incurred by the insured for recovering loss for preventing it to the cargo. This is, however, subject to two condition
Competing demands for resources- Even though the above student would like to buy a pickup truck on her sixteenth birthday she would rather have a computer moreover has money for on
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