Why marketer need to understand customer evaluation process, Marketing Research

Assignment Help:

Q. Why must a marketer need to understand the customer evaluation process?

The answer lies in the type of information that the marketing team needs to provide customers in different buying situations. In high-involvement decisions the marketer requirements to provide a good deal of information about the positive consequences of buying. The sales force may necessitate to stress the important attributes of the product the advantages compared with the competition and maybe even encourage 'trial' or 'sampling' of the product in the hope of securing the sale.


Related Discussions:- Why marketer need to understand customer evaluation process

Explain primary reseach and cultural sensitivity issues, Questions E...

Questions Explain the ways that primary research in an economically developed nation might differ from research in a developing nation. Compare two specific countries, and u

Introduction-exchange control, INTRODUCTION : Exchange Control is another ...

INTRODUCTION : Exchange Control is another important area of international trade. The term exchange control applies to the rules and regulations designed to regulate transactions

Export promotion capital goods scheme, Export promotion Capital Goods Schem...

Export promotion Capital Goods Scheme: Capital goods both new and second hand, may be imported under the Export promotion Capital Goods (EPCG) Scheme. The import of second hand ca

Export declaration forms , EXPORT DECLARATION FORMS : All exports to which...

EXPORT DECLARATION FORMS : All exports to which the requirement of declaration applies must be declared on appropriate forms. These forms are as follows: GR form (in duplicate)

Sensory memory, Q. Explain about Sensory memory? Memory ranges in durat...

Q. Explain about Sensory memory? Memory ranges in duration on a range from extremely short to very long term. Sensory memory comprises storage of stimuli that one mightn't ac

State the categories of objectives of research, State the Categories of obj...

State the Categories of objectives of research We have subsequent categories of objectives of research: (1) To investigate a Subject: Research is undertaken in a specif

Costco, what recommendations would you make to Costco top executives regard...

what recommendations would you make to Costco top executives regarding how best to sustain the company''s growth and improve its financial performanc?

Free exports, Free Exports: All goods may be exported without any restrict...

Free Exports: All goods may be exported without any restriction except to the extent such exports are regulated by the Negative List of Exports or any other provision of this poli

Ecgc schemes for covering exchange risks, ECGC SCHEMES FOR COVERING EXCHANG...

ECGC SCHEMES FOR COVERING EXCHANGE RISKS: The ECGC has evolved two schemes to provide greater protection to exporters of capital goods and turnkey project against the risk of fluc

Customs clearance stages, Customs Clearance Stages: There are four stage...

Customs Clearance Stages: There are four stages of customs involvement. These are: 1) Processing of documents at the Customs House i.e. the main office. This stage involves:

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd