Why it is important for the firm to introduce new products, Marketing Management

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QUESTION

You work as an Assistant in the Product Planning Division of Gillette Co Ltd. You have been asked by your Manager to write a report, using examples from the company's product range, in which you should:

i. Identify FIVE reasons why it is important for the firm to introduce new products.

ii. Explain the stages of the process that Gillette Co. Ltd should adopt when developing and launching a new product.

iii. Evaluate how the company's three core business areas deliver customer value and business success.

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