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Illustrate why marketing research is important to a firm specially in a competitive market situation
i need a plan for pop up shops in airports and hotels for cosmetic products, also budgeting for 2 years
Question: (a) The Department of Health is planning a PR campaign for a ‘Tobacco Control Program'. This department is a non-profit organization. It aims at educating families,
Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING
Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa
Customer Relationship Management Customer relationship management (CRM) has been described narrowly as a customer database management activity. Customer relationship manage
Question: "If a decade ago, we had had a greater understanding of the business and organizational dynamics of technology, I think we would now have an even greater payback from
Define international marketing and furnish its features.
considering the concept of product life cycle, where would you put video games in thir life cycle?
Kevin Murtuagh, manager of an national reservation service for a nationwide chain of luxury hotels, is concerned about productivity of his operation. Analysis of recent historical
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