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Question 1:
If an organisation decides to start trading internationally, besides exporting, it has various modes of entry. Critically explain and evaluate each mode of entry with emphasis on their risk and control factors.
Question 2:
Doing business internationally will prove to be very profitable. Yet it is not always so. Why do businesses meet with failures? What are the main factors that they have to consider when they are operating internationally to ensure success?
Question 3:
"Since the setting up of General Agreement on Tariffs and Trade (GATT) in 1947, many countries have adopted various forms of regional integration, such as free trade areas, customs union, common market, economic union."
Explain this statement and what are the characteristics of each form of regional integration with emphasis on their similarities and their differences. Give an example of each of the above.
BC4 is a manufacturer of bedroom furniture with four factories in the south of the country. As a result of declining company financial performance, the Managing Director (MD) engag
Question 1: (a) Explain in thorough details what is advertising. (b) A standard definition of advertising is said to have five basic components. With particular reference
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Flyers Flyers are newsprint pages, which are totally devoted to the advertising and promotion of an organization. They may be in black and white or colour but in recent days th
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explain Henry Assael Model of buying decision behaviour along with diagram
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