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Question 1:
If an organisation decides to start trading internationally, besides exporting, it has various modes of entry. Critically explain and evaluate each mode of entry with emphasis on their risk and control factors.
Question 2:
Doing business internationally will prove to be very profitable. Yet it is not always so. Why do businesses meet with failures? What are the main factors that they have to consider when they are operating internationally to ensure success?
Question 3:
"Since the setting up of General Agreement on Tariffs and Trade (GATT) in 1947, many countries have adopted various forms of regional integration, such as free trade areas, customs union, common market, economic union."
Explain this statement and what are the characteristics of each form of regional integration with emphasis on their similarities and their differences. Give an example of each of the above.
What is Budget allocation Sales department receives the bulk of the marketing budget in the organisation market, and little is spent on research in comparison with the consum
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Q. Show the Advertising Objectives? Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific
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how we can compare our product with other company''s product in BCG matrix
1. Using recent and current examples, explain how a marketer would decide whether a penetration or skimming pricing strategy would be more appropriate for a new product or service.
USES OF 7PS IN INDUSTRIES
Concept of environment: environment literally means the surroundings, external objects, influences or circumstances under which someone or something exists. The environment of any
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