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Question 1:
If an organisation decides to start trading internationally, besides exporting, it has various modes of entry. Critically explain and evaluate each mode of entry with emphasis on their risk and control factors.
Question 2:
Doing business internationally will prove to be very profitable. Yet it is not always so. Why do businesses meet with failures? What are the main factors that they have to consider when they are operating internationally to ensure success?
Question 3:
"Since the setting up of General Agreement on Tariffs and Trade (GATT) in 1947, many countries have adopted various forms of regional integration, such as free trade areas, customs union, common market, economic union."
Explain this statement and what are the characteristics of each form of regional integration with emphasis on their similarities and their differences. Give an example of each of the above.
factors influecing product mix
explain right to safety
What are processes for selecting target Markets? Market Targeting: Once the form has known its market segment opportunities, this has to evaluate different segments and a
case study questions to be answered.
one primary segmets and two secondary segments
Explain the Nature and Scope of Advertising. Nature and Scope of Advertising: • Paid form • Non-personal presentation and also Promotion. • Known sponsor • Anyo
Why are bases for segmentation essential? Bases for Segmentation: To develop a segmentation strategy the first step is to select the most appropriate bases on which to se
Effect of Discounting Prices Another significant function of a marketing manager is to find any discounting of prices of the goods and services of a business. Every business di
The responsibility of the Marketing Communication Manager is to sense those elements that can not be strong now but which in the future may have an impact on the organization and
Why analyze the marketing environment? 1. Knowledge of the marketing environment is central of marketing management: marketing management rests squarely on the knowledge
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