Why are firms utilizing green marketing, Marketing Management

Assignment Help:

Why are firms utilizing Green Marketing?

There are five probable purposes for firms raised use of green marketing. And these are:

a) Organizations observe environmental marketing to be an opportunity which can be used to attain its objectives.

b) Organisations think they have a moral obligation to be more socially liable.

c) Government bodies are forcing firms to turn into more responsible.

d) Competitor’s environmental activities pressure firms to modify their environmental marketing activities as well as

e) Cost factors related with waste disposal or reductions within material usage forces firms to change their behaviour.


Related Discussions:- Why are firms utilizing green marketing

State the term- communication mix is changing, Communication mix is changin...

Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements

Bcg matrix, how we can compare our product with other company''s product in...

how we can compare our product with other company''s product in BCG matrix

Test marketing, various approaches followed by FMCG companies in test marke...

various approaches followed by FMCG companies in test marketing

Marketing and Brand Management, could you heap for the Marketing and Brand ...

could you heap for the Marketing and Brand Management final project module Kindly advise Regards,

Define the media-frequency in advertisement, Q. Define the Media-Frequency ...

Q. Define the Media-Frequency in advertisement? Media-Frequency: Media-frequency demotes to average number of times the audience is exposed to media-vehicle in a specific per

Describe the dimensions of service quality, Problem : As the marketing ...

Problem : As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di

Calculate total cash interest payment, Jump Up Corporation issued five-year...

Jump Up Corporation issued five-year, 5% bonds with a face value of $800,000 on January 1, 2011.  Interest is paid annually on December 31.  The market rate of interest on this dat

Technology environment - marketing environment, Technology Environment: ...

Technology Environment: Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for exam

Profit/loss, #questioahmed buys a plot of land for Rs.96000.He sells 2/5 of...

#questioahmed buys a plot of land for Rs.96000.He sells 2/5 of it at a loss of 6%. At What gain percentpercent should be sell the remaining part of the plot to gain 10% on the who

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd