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Why are bases for segmentation essential?
Bases for Segmentation:
To develop a segmentation strategy the first step is to select the most appropriate bases on which to segment the market. Five major categories of consumer popular bases for market segmentation: geographical segmentation, demographic segmentation, psychographic or psychological segmentation, socio-cultural segmentation, use associated segmentation.
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Brand policies and strategies: Other brand policies and strategies are: 1. Multiple brand policy: under this policy, the manufacturer uses different brands for his
briefly explain the trend?
customer mind is a black box dicuss
excircle?
Why are bases for segmentation essential? Bases for Segmentation: To develop a segmentation strategy the first step is to select the most appropriate bases on which to se
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