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Why are bases for segmentation essential?
Bases for Segmentation:
To develop a segmentation strategy the first step is to select the most appropriate bases on which to segment the market. Five major categories of consumer popular bases for market segmentation: geographical segmentation, demographic segmentation, psychographic or psychological segmentation, socio-cultural segmentation, use associated segmentation.
Perform an industry analysis detailing how they are overall performing . Research trends and projections for the future. Also complete a competitive analysis on Costco.
A curve which touches each member of a family of curves and which is touched at each point by some member of the family is called the envelope of the family of curves. Example: Co
Illustration of 3C of Marketing Triangle
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What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
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