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Why are bases for segmentation essential?
Bases for Segmentation:
To develop a segmentation strategy the first step is to select the most appropriate bases on which to segment the market. Five major categories of consumer popular bases for market segmentation: geographical segmentation, demographic segmentation, psychographic or psychological segmentation, socio-cultural segmentation, use associated segmentation.
1. What are the significant factors that have led to the success of Shoppers’ Stop? 2. Draw the typical profile(s) of Shoppers’ Stop customer segments.
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Q. What are the Advantages of advertisement? 1) These have long life these aren't easily perishable. 2) It has broad coverage. 3) It tenders geographical selectivity.
what is affortability based pricing?
What is the wording of the Hawkins Best and Coneef about consumer behaviour? In words of the Hawkins Best and Coneef as, “The field of consumer behaviour is the learning of i
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Elements/Component of print Advertising Copy:- Advertising-Copy is prepared subsequent to combining various components or elements of Ad-copy. Elements and Components of ad-cop
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