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Explain the wholesalers in primary participants of distribution channels.
Wholesalers:
Wholesalers are explained as all establishment or places of business mainly engaged into selling merchandise to retailers to industrial institutional, industrial commercial or professional users or to some other wholesalers or acting like agents during buying or selling merchandise to those companies. Two classes of wholesaler establishments can be clearly differentiated.
What is maximum acceptable price? Maximum acceptable price: This approach is mainly helpful for setting the price of industrial products that core benefits to the buyer i
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Question 1: a) Define market segmentation and briefly describe the different bases for segmenting markets. b) Expalin the benefts of targeting to a marketer. c) Explain th
Market segmentation producer or how to segment the market: 1. Survey stage: this is divided into two parts, (1) focus group discussions and in depth interviews with a v
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