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Question :
(a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations.
(b) To achieve CRM strategy goals, Information Technologies are used to better analyze information about prospects and customers. Discuss on the critical information that can be derived from a CRM system.
(c) State one reason which is driving organisations to invest in CRM.
(d) You are a CRM Consultant and have to advise a potential CRM client on the areas where CRM can help an organization. Explain where CRM can help an organisation?
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Explain about the Individual Customer Marketing. Individual Customer Marketing: As a marketers detects as several segments as there are consumers then each segment is com
Explain the key function of marketing communication Many organisations have evolved without marketing being recognised as a key function, let alone as a core philosophy. There
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