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Question 1:
(a) What are the qualities that are required for a PR Practionner? (b) What is a corporate image? (c) What in particular distinguishes propaganda from public relations?(d) Why is it important to have the PR component in an organization?(e) Define public relations?(f) Explain how public relations can be used when addressing objectives in an organization?
Question 2:
"A press conference is a voluntary presentation of information to the media. In a press conference, you decide what information is presented, and who presents it. It is an opportunity to get your story on TV, radio or in the paper."
Explain the steps that you would use to organize a press conference?
Question 3:
Explain how public relations are distinct from journalism, advertising, selling and marketing?
Question 4:
One of the advantages of developing a PR Plan is that it allows you to assess your situation, establish your objectives and maintain greater control over your public relations program. Explain the key steps that could be used in establishing a PR Plan?
“Market Share is the best indicator of company performance.” Is this a reasonable statement?
Question 1: (a) Explain the importance of the theories of motivation in helping marketing practitioners understand why people buy? (b) (b) Is Customer loyalty synonymo
marketing mix
Question 1: Altering consumer attitudes is a key strategy consideration for most marketers because consumers' attitudes towards a product will influence their buying behavior
Product life cycle Meaning and definition: like a human being, all products have a certain length of life during which they pass through certain identifiable stages. Through
Q. Evaluation of Advertising Media - Newspaper? Newspaper: - Newspaper is brought mainly for their news values. Newspapers are published in a variety of languages. In country l
Why is customer satisfaction so significant? Effective marketing focuses on two activities that are retaining existing customers and adding new customers. Although customer sat
The market for labor can be studied use a supply and demand framework. The demand for labor is from employers who use labor to produce goods and services. The supply of labor is
Question 1: To what extent can the Marketing Concept guarantee business success in today's highly competitive business environment? Question 2: (a) Define the term mark
(a) Find the main external forces triggering the need for organizational change. Pick three and discuss how they might necessitate behavioral change on the part of organization's e
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