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Question 1:
(a) Describe what you understand by the "Concept of Integrated marketing"
(b) Explain five types of marketing communication that Hilton Hotels can use and provide an example in EACH case.
(c) If you had to advise Hilton Hotels Marketing Manager in regards to the basic guidelines to managing integrated communications, what would be suggesting
Question 2:
(a) Identify the most common steps involved in the business strategy planning process of any organization
(b) With the use of a diagram, explain the relevance of the Boston Consulting Group model in the design business portfolios.
ingredient branding in the market place
How are fewer buyers in business market and the consumer market affected? Fewer Buyers: Within business market, buyers are fewer in number while compared to consumer market.
The Stock Market The stock market is very close to a perfect competitive market. The price of a stock usually is determined by the market forces of demand and supply of the stock a
Question 1: "Perceived risk is a consumer's perception of the overall negativity of a course of action based upon as assessment of the possible negative outcomes and of the lik
Explain the Discrepancy of Assortment and Sorting. Discrepancy of Assortment and Sorting: Channel intermediaries occur to adjust the discrepancy of assortment from the pe
usefulness of marketing mix in amarket or a even a company
Steps in MIS design: 1. Define the system: the system for which design is to be made has to be defined; in the terms of elements, the relationship and its boundries. Th
What is Place Utility in marketing? Place Utility: This utility is given when a marketer gives the product at locations preferred through the all customers. Domino’s pizza
Cribbage players have long been aware that 15 = 7 + 8 = 4 + 5 + 6 = 1+2+3+4+5. Find the number of ways to represent 1050 as a sum of consecutive positive integers. (The trivial rep
Explain about peoples choices about the buying product. Peoples want to choose products which give the most value and satisfaction for their wealth. They know a product as anyt
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