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Question 1:
(a) Describe what you understand by the "Concept of Integrated marketing"
(b) Explain five types of marketing communication that Hilton Hotels can use and provide an example in EACH case.
(c) If you had to advise Hilton Hotels Marketing Manager in regards to the basic guidelines to managing integrated communications, what would be suggesting
Question 2:
(a) Identify the most common steps involved in the business strategy planning process of any organization
(b) With the use of a diagram, explain the relevance of the Boston Consulting Group model in the design business portfolios.
Q. Show the Disadvantages of Support media ? 1) Detailed message can't be given by support advertising as passerbies' view the signboards are only for few seconds. 2) Someti
A-B Split is a method of examining the effectiveness of media or marketing methods. Using A-B split marketing, a list of target names is divided into two groups on a random basis,
Illustrate about the Demand Based Pricing At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's p
how do i simplify 7ab(to the -2 power) divided by 3w
What are the components of value delivery? Use practical examples to illustrate your knowledge.
what is new product development and also define its process.
Developing a promotion mix is contingent on many factors, including the type of product and the product''s attributes. Which of the four promotional methods-advertising, personal s
Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some
Explain the term Cost -pricing decisions No business can survive unless it covers its cost of production and distribution. In large number of products, retail prices are c
Explain the term -Personal selling You should have come across representatives of different companies knocking at your door and persuading you to buy their product. It's a d
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