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What types of tools use in sales promotion scheme?
Sales Promotion Schemes:
1. Price-off: A straight discount off the list price upon every case purchased throughout a stated time period.
2. Allowance: An amount given in return for the retailers agreeing to feature the manufacturer’s product in several ways. For illustration as Advertisement allowance.
3. Free goods: Offers of additional cases of merchandise to intermediaries who buy an exact quantity.
Explain the various approaches that are followed by FMCG companies in test marketing
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