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What types of tools use in consumer promotion scheme?
Consumer promotion Schemes:–
1. Samples: Offer a free amount of a service or product. Sampling is the most effectual and most expensive manner to introduce a new product.
2. Coupons: Certificates entitling consumer to a stated saving upon the purchase of an exact product.
3. Cash refund offers: Give a price reduction after the purchase quite than at the retail shop.
4. Price packs: They can take the types of a decreased price pack or banded pack that is two associated products banded together.
5. Premiums: Merchandise given at a relatively low cost or free as an incentive to purchase an exact product.
6. Prizes: For example: Cash and free trips and so forth.
7. Free trails: Invite prospective purchasers to try the product without cost.
8. Product warranties or guarantees: Implicit or Explicit promises by sellers.
#“Consumer mind is a Black Box” –Discussquestion..
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