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What types of tools use in business promotion scheme?
Business Promotion Schemes:
1. Trade Shows: Industry associations organize yearly trade demonstrates.
2. Sales contest: This is a contest involving the sales force or dealers aimed at inducing them to raise their sales over a stated period, along with prizes going to those that succeed.
3. Speciality advertising: This consists of helpful, low cost items specified by salespeople to consumers without any obligations and that bear the company’s name and address and occasionally an advertising message.
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how to do market segmentation
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how to draw consumer profile of a typical buyer of ray ban?
1. Explain the six key criteria for strategy selection by providing appropriateexamples
GAP Model of Service, Quality and Satisfaction This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the serv
1. You have been asked to develop a DRTV campaign for a product. Choose a specific product in the market today for illustration. a. What would you want to know about the produc
A negative reaction on the part of buyer to price change by your company
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