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Q. What role is played by memory in consumer behavior ?
Learning involves a change in the content or else organization of long term memory and/or behaviour. The initial part of the definition focuses on what we know (and are able to thus put to use) while the subsequent focuses on concrete behaviour. For instance several people will avoid foods that they consumed shortly before becoming ill. Learning isn't all knowledge based. For instance we may experience the sales people in one store being nicer to us than those in the other. We therefore may develop a preference for the one store over the other but if pressed we mayn't be able to give a conscious explanation as to the reason for our preference.
Much early work on learning was in fact done on rats and other animals (and much of this research was unjustifiably cruel but that is another matter).
Q. Explain different market segments in given problem? You should identify two competing products or services that aim at different market segments. Ideally one of these should
Advance against Incentives : When the value of the materials to be procured for export is more than FOB value of the contract, the exporters may get packing credit advance more th
I have an assignment needed of 3500 words for mrm a masters student.can you help me with it
POST-SHIPMENT FINANCE : It may be defined as "any loan or advance granted or any other credit provided by a bank to an exporter of goods from India from the date of extending the
Q. Personality impacts and Perception influences decisions? Variety seeking where consumers look for to try new brands not because these brands are expected to be better i
Export under Claim for Rebate of Duty on Excisable Materials used in the Manufacture of Export Goods (Rule 12 (1) (B)) Under Central Excise Rule 12(1)(B) rebate has been gran
I am looking for help working on an R Studio problem and do not understand the software or statistics at all ; it is for my marketing research class. Can anyone help me with one on
FOREIGN EXCHANGE REGULATION CONCERNING EXPORTS : Export of goods is the most important foreign exchange earner for the country and the law provides that foreign exchange in paymen
Rate of Interest: The interest payable on pre-shipment finance is usually lower than the normal rate, provided the credit is extinguished by lodging the export bills on remittance
Investigate the planning principles and range of tools and techniques involved in developing a general or marketing strategy (a) Select an organisation to use as a case study or
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