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What range of activities incorporates in green marketing?
Green marketing incorporates an extensive range of activities, comprising product modification, packaging changes and changes to the production process, including modifying advertising as well. The American Marketing Association (AMA) held the initial workshop on ‘Ecological Marketing’ into 1975 year. The proceeding of this workshop resulted into one of the initial books on green marketing entitled “Ecological Marketing”.
understand the prospects for growth in global services
Factors affecting the life cycle of a product: there are many factors that affect the life cycle of a product. Statement of Joe Dean is very important in this regard. He said, "th
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How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
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Illustrates the Social Environment in marketing activities? Social Environment: Social Environment Living standards and quality of life Green movement: the trend occurri
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