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QUESTION 1
A computer contract is often in written form. What provisions would you expect to find in such a contract?
QUESTION 2
(a) Mr & Mrs Williams have launched a new computer program in the market. Who is the copyright owner of the program and for how long does the copyright last?
(b) What moral rights does an author have on his work?
(c) What are the limitations on economic rights attached to copyrights?
QUESTION 3
(a) Mr Jones has invented a new product. What are the different conditions that his product must satisfy to be patentable?
(b) In Mauritius, what are the trademarks that cannot be registered?
What is Place Utility in marketing? Place Utility: This utility is given when a marketer gives the product at locations preferred through the all customers. Domino’s pizza
Explain why 'Supply' has been described as being more significant than 'Purchasing' for an organisation. Purchasing Purchasing deals with the day-to-day buying of goods.
Describe the inelastic demand and fluctuating demand in business market and the consumer market. Inelastic Demand: The demand for several business goods and services is i
1. General Admin costs cover the general running of the organisation. It includes rates, electricity and maintenance recovered from Council - see Income. 2. The high cost of a
Marketing information: to perform the complex task of marketing the marketer needs many pieces of information as a basis for drawing marketing decisions. Market information as a b
What is buyer analysis in personal selling process? Buyer analysis: Before approaching any customer, sales force must understand what products prospects bought within the
Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their busines
What are the different strategies in sprite brand
State the Objectives of marketing communications Objectives of this module are to: Examine concept of exchange in the marketing context; Assess role of promotion in t
product life cycle of dove shop
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