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QUESTION 1
A computer contract is often in written form. What provisions would you expect to find in such a contract?
QUESTION 2
(a) Mr & Mrs Williams have launched a new computer program in the market. Who is the copyright owner of the program and for how long does the copyright last?
(b) What moral rights does an author have on his work?
(c) What are the limitations on economic rights attached to copyrights?
QUESTION 3
(a) Mr Jones has invented a new product. What are the different conditions that his product must satisfy to be patentable?
(b) In Mauritius, what are the trademarks that cannot be registered?
Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.
Scope of the marketing planning: The planning for the marketing is an extension of sales forecasting beyond the point where the future course of events has already been predete
dead line is 10-9-2014
implementing total quality marketing
1. Nike is one of the most recognized and loved brands in the world. Based on the definition of a brand, how does Nike epitomize a good brand? 2. Brands grow over time, but should
Question 1: a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisa
what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?
Q. Nature of Message in advertising? Nature of Message : If advertising note is informative in nature then newspaper will be suitable. If ad-message is to convince consumers t
Out of the following which gap arise when the sales force does not have the required knowledge, skills or capabilities to become successful on the Job. a. Knowledge gap b. Capabili
Question 1: The characteristics of services profoundly impact on the delivery of tourism and hospitality products. Discuss the strategies that you would use to control the neg
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