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What media are availabe for advertisers
There is a great variety of media available to advertisers. Every media type (for instance television, radio, newspapers, magazines, posters or the Internet) carries a particular cost and the financial resources of organisation may not be available to use specific types of media, even if such use would be appropriate on other grounds.
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
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the core concept marketing
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