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What media are availabe for advertisers
There is a great variety of media available to advertisers. Every media type (for instance television, radio, newspapers, magazines, posters or the Internet) carries a particular cost and the financial resources of organisation may not be available to use specific types of media, even if such use would be appropriate on other grounds.
Role of the environment scanning in the organizations: property used environmental scanning can help to ensure organizational success. The specific organizational roles or functio
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Marketing communications Marketing communications recognise the development of channel or trade marketing. Numerous organisations have moved away from the traditional control
Problem 1: What do you meant by the integrated marketing process model? Explain in brief - Detail Explanation on integrated marketing process model including the figure.
Question: The Radisson International established in Mauritius since 2002 recently faced a big scandal. There was a serious problem of contamination in the food that was serv
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