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What media are availabe for advertisers
There is a great variety of media available to advertisers. Every media type (for instance television, radio, newspapers, magazines, posters or the Internet) carries a particular cost and the financial resources of organisation may not be available to use specific types of media, even if such use would be appropriate on other grounds.
meaning of regional products or definition of regional products
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Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which
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Explain the term- Length of purchase decision time Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media pl
Q. What is media planning and Strategy. How you will evaluate the broadcast, print & support media. Answer: Introduction:- Media plan make a decisions how advertising time an
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