What makes for a successful or effective marketing mix, Marketing Management

Assignment Help:

Question:

"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4 Ps is one way - probably the best-known way".

(a) What makes for a successful or effective marketing mix?

(b) What you should expect from a high quality marketing mix model in terms of both benefits and gaps?

Related Discussions:- What makes for a successful or effective marketing mix

Explain porters generic strategies, Question 1: Apply the PESTEL Model ...

Question 1: Apply the PESTEL Model to the Financial Services Sector in Mauritius, identifying opportunities and threats. Question 2: Analyse the steps in the Strategic

What is possession utility in marketing, What is Possession Utility in mark...

What is Possession Utility in marketing? Possession Utility: This utility permits a buyer to use the product as he desires. This is the value that a buyer acquires from

International marketing logistics, difference between heavy lift surcharge ...

difference between heavy lift surcharge and long lift surcharge

Media used by competitors in advertising, Media Used by Competitors : While...

Media Used by Competitors : While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider c

What are focus and drawback of product concept, What are focus and drawback...

What are focus and drawback of product concept? Product Concept: Focus: The focus of the firms subsequent the product concept is onto the production of greater products

Define about the personal selling tool, Define about the Personal Selling t...

Define about the Personal Selling tool This tool differs from previous two in that although it still lacks relative credibility and control, degree of control is potentially lo

Increase in level of competition and readership by ads, Q. Increase in leve...

Q. Increase in level of competition and Readership by ads? Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands

Which different aspects are covered by marketing research, Which different ...

Which different aspects are covered by Marketing Research? Market Research covers individually the various aspects of marketing of goods, services and concepts with the assist

Case Study, Considering the concept of product life cycle, where would you ...

Considering the concept of product life cycle, where would you put video games in their life cycle

Discuss about the term http, Discuss about the term http. Http: ...

Discuss about the term http. Http: Http is stands for Hyper Text Transfer Protocol, The WWW protocol which performs the request and retrieves functions of a server. Gene

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages