What makes for a successful or effective marketing mix, Marketing Management

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Question:

"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4 Ps is one way - probably the best-known way".

(a) What makes for a successful or effective marketing mix?

(b) What you should expect from a high quality marketing mix model in terms of both benefits and gaps?

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