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There are many ways to explain the market structure of the automotive industry.:
One of heterogeneous purchasers makes up the population and nearly homogeneous sellers. This means that everybody (the population) wants a car (because a car is not a luxury item), but everyone has different requirements (i.e.: compare a mother of 4 to a construction worker). Therefore, buyers are everyone in the population, and they are heterogeneous (different). Though, sellers are practically the similar. GM, Ford, Chrysler, Nissan, Honda, Toyota, etc all offer the similar products. Thus, they are homogeneous (similar).
process involved in designing channels
What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,
Cascade Soap Company Mike Bowers sells soap products to grocery wholesalers and large retail grocery chains
What is providing value cost balance? Providing Value Cost Balance: Customers expect exact benefits by the product. Marketers require adding as many benefits to their pr
dead line is 10-9-2014
Component of modern concept of the marketing: 1. Customer oriented: the very first and the most important base of modern concept of marketing is that it is a customer
Advertising management: advertising management involves the major decisions in the management of the advertising. Broadly it includes the following activities: 1. Settin
Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
Question: (a) Describe the following memory structures: (i) Sensory Store, (ii) Short Term Store (Working Memory), and (iii) Long Term Store. (10 marks) (b) "Two be
Advertising and sales promotion Advertising and sales promotion allow for a high level of control over the message, from design to transmission. Interestingly, they afford only
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