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Question 1:
(a) Explain in details the 5 main E-Business Models.
(b) Explain the different factors to be taken into consideration in order to manage an E-Business infrastructure.
(c) What are the relevant components of an e-business model?
(d) What is Web stickiness and how important is stickiness?
Question 2:
(a) Virtual Marketplace will be categorised into 4 virtual marketplaces:
(i) A virtual Information Space (ii) A virtual Communication Space (iii) A virtual Distribution Space (iv) A virtual Transaction Space
Explain the 4 virtual marketplaces in details.
(b) Explain briefly two online advertising methods.
(c) "Online advertising has added a dimension to advertising by introducing interactivity, low cost, personalization, long availability, and instant response possibilities." Explain each of the features of online advertising mentioned above.
(d) Describe advantages and 5 disadvantages of E_mail marketing.
Question: (a) Control of Information Systems is nowadays treated seriously and forms an integral part in the design phase. What types of control are available for Information
outline any 5 shifts in marketing manmagement
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