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What is the way to define the customer’s value in marketing?
As we can define the customer value like the difference among the values the customer gains by owning and using a product and the cost of acquiring the product. And therefore customer satisfaction is the extent to that a product’s perceived performance matches buyer’s expectations. When the product’s performance falls short of hopes, then the buyer is dissatisfied. When the performance matches or exceeds expectations, in that case the buyer is delighted or satisfied.
explain cash flow and funds flow with suitable example from existing corporate entity for at least three years .i.e..,2008, 2009, 2010.
(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good. (b) Describe with example t
what is down market stretch and give some example?
knowing your competitors
Problem : a) A company's total marketing communications mix-also called its promotion mix-consists of the specific blend of five different parts. Name and describe these parts
Explain about the Brand Equity. Brand Equity: Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a prod
Discuss about the Holistic Marketing approach of marketing. The Holistic concept is depends on the design, implementation and development of marketing activities, processes and
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
its relation with plc
Explain in role of managers in marketing communication Managers are now required not only to find new ways to communicate but also to do so on reduced budgets and they should a
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