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What is the way to define the customer’s value in marketing?
As we can define the customer value like the difference among the values the customer gains by owning and using a product and the cost of acquiring the product. And therefore customer satisfaction is the extent to that a product’s perceived performance matches buyer’s expectations. When the product’s performance falls short of hopes, then the buyer is dissatisfied. When the performance matches or exceeds expectations, in that case the buyer is delighted or satisfied.
Market growth is the measured potential for a product type to attract more consumers spending.
Q. Advertising and Creation of Utility? Advertising creates place, time and perception utility. In case seasonal products it creates time usefulness by creating demand even in
Marketing Research Marketing research, one of the components of an information system, include collecting information relevant to a particular marketing problem faci
Q. Describe requirement of studying buyer's behavior & what is the influences of consumer behaviors? Ans.: The study of buyer's behavior is essential to marketing as to w
Requirements of a good marketing information system: 1. Through there will be a several information component and activity component of a marketing information system yet
the advandages and disadvantages of marketing philosophies.
The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit
stages of buying process
topic review
A curve which touches each member of a family of curves and which is touched at each point by some member of the family is called the envelope of the family of curves. Example: Co
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