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What is the way to define the customer’s value in marketing?
As we can define the customer value like the difference among the values the customer gains by owning and using a product and the cost of acquiring the product. And therefore customer satisfaction is the extent to that a product’s perceived performance matches buyer’s expectations. When the product’s performance falls short of hopes, then the buyer is dissatisfied. When the performance matches or exceeds expectations, in that case the buyer is delighted or satisfied.
How a buyer can decides in making a purchase? A buyer has to take few decisions while making a purchase. For such decision there are several situations/transaction made through
What factors affect or govern the length of a product life cycle
what are the factor that should be considered while setting pricing policyn..
Major factors influencing buying behaviour: A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert
The government has undertaken a highway bridge project that was originally projected to cost $2 million and provide benefits of $2.5 million. Unfortunately, the costs have been mu
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What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
i want to add the 7p''s in hotel industry
Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
How are Indian customers visiting Shopper''s stop any different from customers of developed western countries?
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