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What is the way to approach the customer in personal selling process?
Approaching the Customer:
In this step sales person must know how to meet the outlook and what is the mode to build rapport along with customers. And also quality and its proper volume are very essential of certain product.
Difficulties in Evaluation advertising effectiveness There are several difficulties and hindrances in the evaluation of advertisement -effectiveness. The major difficulties are
Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which
Question: (a) Members of the marketing channel perform eight key functions. Describe these functions. (b) Differentiate between horizontal conflicts and vertical conflict
Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A. Consumer or industrial market: the producer of cons
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
The cost data of Rooney plc is as follows: - Variable cost : Rs 1,800. Selling Price : Rs 3,500. Fixed Selling and Distribution cost : Rs 1,700,000 per annum
what is importent of positioning?
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
How many factors are affected of strategies human resource investment decision? There are numerous factors which considered of strategies human resource investment decision. Su
Question 1: One of the main components of Food and Beverage Management is effective supervision. (i) With relevant examples from the industry, explain the term effective
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