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What is the way to approach the customer in personal selling process?
Approaching the Customer:
In this step sales person must know how to meet the outlook and what is the mode to build rapport along with customers. And also quality and its proper volume are very essential of certain product.
what is ge matrix
the various approaches that are followed by FMCG companies in test marketing
consumer mind is a black box
Explain about the Middlemen Consideration If right kind of middlemen having necessary experience, contacts, financial strength and integrity are available, their use is pref
State about the marketing mix Marketing comprise a number of activities. To start with, an organisation may decide on its target group of customers to be served. Once the tar
Question 1: As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to: a. explain how the principle of branding can be used to
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
Q. Illustrate the Features of Advertisement? 1) Paid form :- Advertisement is certainly not free of cost. The company has to formulate the payment to the media used for advert
How is building a brand in a business-to-business context different from doing so in the consumer market?
Question 1: (a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels. (b) Describe how a database enables a firm to identi
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