What is value pricing strategy, Marketing Management

Assignment Help:

What is Value Pricing Strategy?

Value Pricing Strategy:

Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By the customers point of view a product is the total package of benefits which is received while using the product. Thus, customer oriented company must set its price as per customer’s perceptions of create benefits and costs. Find out the price the marketer requirements to understand the customer’s perception of benefits and also their perceptions of the costs other than the price.


Related Discussions:- What is value pricing strategy

Requirements for the effective segmentation, Requirements for the effective...

Requirements for the effective segmentation: 1.       Accessibility: the segment should be accessible, or otherwise no in roads can be made. A large part of the North - East

Why is ensuring important for marketers, Why is ensuring important for mark...

Why is ensuring important for marketers? Ensuring the important for marketers in marketing : Marketers require ensuring that when adding benefits to a product, the cost

Explain about marketing communication, Q. Explain about Marketing communica...

Q. Explain about Marketing communication? Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each othe

Nature, Q.  Describe the nature & scope of marketing & importance of marke...

Q.  Describe the nature & scope of marketing & importance of marketing? Ans.:  Nature & Scope of Marketing: Marketing is an ancient art and is everywhere. Formally or info

Relationship marketing concept in business, Question 1: "Various factor...

Question 1: "Various factors have created a need for businesses to move from a Traditional Marketing approach to a Relationship Marketing one." (a) Describe this statement.

What is meant by marketing research, QUESTION (a) What should managemen...

QUESTION (a) What should management do at the time of Maturity stage to avoid decline of a product? Explain your answer with the help of different approaches at this stage. Sug

Brand promotion, Can brand promotion technique benefit an organization by i...

Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?

Discuss the main approaches to integration, Question 1: (a) Highlight w...

Question 1: (a) Highlight what Business Continuity typically addresses in a business organization. (b) Explain how companies can use internal or external resources for disas

Product planning, Product Planning : To perform the responsibilities th...

Product Planning : To perform the responsibilities the marketing managers follow  a  marketing  process  and  the  product managers  come  up  having  a marketing plan for indi

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd