What is value pricing strategy, Marketing Management

Assignment Help:

What is Value Pricing Strategy?

Value Pricing Strategy:

Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By the customers point of view a product is the total package of benefits which is received while using the product. Thus, customer oriented company must set its price as per customer’s perceptions of create benefits and costs. Find out the price the marketer requirements to understand the customer’s perception of benefits and also their perceptions of the costs other than the price.


Related Discussions:- What is value pricing strategy

Discuss the different roles performed by retail banking, Question 1: (a...

Question 1: (a) Explain the rationale behind financial sector development and liberalisation in a developing economy like Mauritius. (b) Discuss the various policy and inst

Point-of-purchase advertising, Point-of-Purchase Adver tising T...

Point-of-Purchase Adver tising This is a technique of advertising designed to trigger impulse purchases through the use of eye-catching, attractive displays at the area

Market strategy, Customers in this market could be segmented in a variety o...

Customers in this market could be segmented in a variety of ways.  The product/service could be targeted to a number of different market segments and marketers could develop a vari

Describe total relationship marketing, Question: a) What is loyalty in...

Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y

Hyperbola , How do I know if the hyperbolas are vertical or horizontal?

How do I know if the hyperbolas are vertical or horizontal?

Differentiated pricing, Differentiated pricing  - Some of the firms char...

Differentiated pricing  - Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is

Why packaging?, Reason for the growth of packaging: 1.       Self serv...

Reason for the growth of packaging: 1.       Self service: an increasing, numbers of products are sold on a self service basis. In an average supermarket, which stocks 15000

Illustrate the term -a world of marketing communications, A World of Market...

A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi

Explain about piecemeal modernization, Explain about piecemeal modernizatio...

Explain about piecemeal modernization in the line modernization. Piecemeal modernization is less of a drain upon the company’s cash flow. A main disadvantage of Piecemeal Moder

Caselet, Considering the concept of product life cycle, where would you put...

Considering the concept of product life cycle, where would you put video games in their life cycle?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd