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What is Value Pricing Strategy?
Value Pricing Strategy:
Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By the customers point of view a product is the total package of benefits which is received while using the product. Thus, customer oriented company must set its price as per customer’s perceptions of create benefits and costs. Find out the price the marketer requirements to understand the customer’s perception of benefits and also their perceptions of the costs other than the price.
What is providing value cost balance? Providing Value Cost Balance: Customers expect exact benefits by the product. Marketers require adding as many benefits to their pr
Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences
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