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What is Value Pricing Strategy?
Value Pricing Strategy:
Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By the customers point of view a product is the total package of benefits which is received while using the product. Thus, customer oriented company must set its price as per customer’s perceptions of create benefits and costs. Find out the price the marketer requirements to understand the customer’s perception of benefits and also their perceptions of the costs other than the price.
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
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What is Competition Based Pricing In case of products where market is highly competitive and there is negligible difference in quality of competing brands, price is generally f
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Advantages of the advertising: 1. It increases the sales volume: advertising increases the sales volume of the product. Hence mass production is possible. This leads, to
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