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What is Value Pricing Strategy?
Value Pricing Strategy:
Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By the customers point of view a product is the total package of benefits which is received while using the product. Thus, customer oriented company must set its price as per customer’s perceptions of create benefits and costs. Find out the price the marketer requirements to understand the customer’s perception of benefits and also their perceptions of the costs other than the price.
What are the tasks of marketing management according to Product Life Cycle? When according to Product Life Cycle (PLC) we need to plan our marketing strategy into strategic ter
State the characteristics of communications Within market exchanges, communications are characterised by planning and formality. Relational exchanges are supported by more fre
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Mega marketing: It is the strategic coordination of the economic, psychological, and political and public relations skills to gain the corporations of a number of the parties i
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How is market participation extended? Market participation extenuation: Those who choose to license ought to maintain the options open for extending market participation.
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Will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? Justify your answer.
What types of tools use in business promotion scheme? Business Promotion Schemes: 1. Trade Shows: Industry associations organize yearly trade demonstrates. 2. Sales
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