What is value pricing strategy, Marketing Management

Assignment Help:

What is Value Pricing Strategy?

Value Pricing Strategy:

Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By the customers point of view a product is the total package of benefits which is received while using the product. Thus, customer oriented company must set its price as per customer’s perceptions of create benefits and costs. Find out the price the marketer requirements to understand the customer’s perception of benefits and also their perceptions of the costs other than the price.


Related Discussions:- What is value pricing strategy

What are the advantages of advertisement, Q. What are the Advantages of adv...

Q. What are the Advantages of advertisement? 1) These have long life these aren't easily perishable. 2) It has broad coverage. 3) It tenders geographical selectivity.

Various tasks in product line appraisal, Q.       Describe various tasks i...

Q.       Describe various tasks in product line appraisal? Ans.:     Company objectives influence product line length. 1 objective is to make a product line to induce up sel

Iibm instititute of business management, 1.Considering the concept of produ...

1.Considering the concept of product life cycle, where would you put video games in their life cycle?

Marketing manager, As marketing manager you have been assigned to promote a...

As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to

shipping and purchasing the product, Ordering Stock for ProductPusher ...

Ordering Stock for ProductPusher An important part of your duties as manager is to determine how much of each product to order for ProductPusher's monthly stock inventory.  Yo

Discuss the implications of dd''s activities, The DD drinks company was fou...

The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor

What are derived demands in business and consumer market, What are the deri...

What are the derived demands in business market and the consumer market? Derived Demands: The demand for several business goods is eventually derived by demand of goods of

Marketing information, Marketing information: to perform the complex task ...

Marketing information: to perform the complex task of marketing the marketer needs many pieces of information as a basis for drawing marketing decisions. Market information as a b

State about the one stage channel of distribution, One stage channel of dis...

One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd