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Question 1:
a) What is meant by Customer Relationship Management (CRM)?
b) Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and snacks. Construct a flow model of the Buyer Behaviour Process indicating how Nestlé marketing activities support the different stages of the buying procedure.
Question 2:
a) What are the five competitive forces of the Michael Porter's Model used to determine industry attractiveness?
b) Examine the various stages of the marketing research process an airline company like Air Mauritius Ltd. may have to examine to enhance consumer loyalty.
Question 3:
a) What is understand by extended marketing mix?
b) Suppose that a car company like the Leal Company Ltd (LCL) is planning to analyse market segment sizes and develop customer profiles. Discuss the bases that LCL might use for segmenting the Mauritian market for its various series of BMW car.
#what is personal selling,direct marketing,exhibitions?
the implementation of the marketing mix
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What do you mean by product mix .
#question draw an bcg matrix with an numerical example..
What are cognitive measurement of customer satisfaction? Cognitive Measures of Customer Satisfaction Measurement: A cognitive tools is defined as an appraisal or conclusio
Question: (a) You are the marketing vice-president of a large soft drink company. Your company's agency is in the process of negotiating a contract to employ a superstar fema
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explain the varius approaches that are followed by f m c g companies in test marketing
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