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What is the value chain?
Value Chain: Each firm performs a set of activities which helps in designing, producing, delivering, marketing and supporting its products. Such activities form a procedure. At each stage of the process, in that case the firm adds value. The Chain of activities by raw material procurement to the after sales services is termed as the value chain. This identifies nine strategic activities that is five primary and four support activities to produce value.
The Genouc Value Chain
Concept Development and Testing The third stage in the procedure is concept development and testing. Concepts can take on several forms are following: 1). A product idea is
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what do we mean a distribution chanals?
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Various approaches by FMCG companies ..
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