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What is the significance of distribution channel?
In order to know the marketing channel, this is important to know the reasons for emergence of distribution channels. The main justification of their existence is economic. To prevent there is nothing a producer from distributing his goods or services by himself. Actually, by using intermediaries, he loses an important degree of control over the circumstances of sale to the last consumer and sustains the cost of margins to be paid to the middlemen.
What types of tools use in business promotion scheme? Business Promotion Schemes: 1. Trade Shows: Industry associations organize yearly trade demonstrates. 2. Sales
What are the facilitating participants of distribution channels? Facilitating Participants: Financial Institutions: Financial institutions give the essential finances
the various approaches that are followed by FMCG companies in test marketing
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What are the requirements to make finished goods for consumers? All needs to make finished goods for consumers are as given below: i. Installations: For producing any prod
"The service industry is customer driven, and marketing thus focuses on the needs of the customer and involves finding out what the customer wants and expect first, before any atte
brand personality of MacDonald
Question: Your organization has recently set up an advisory unit for assisting small and medium enterprises. You have to advise a small company about its product portfolio. Pre
What is the meaning of selling concept? Meaning: Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization unde
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