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What is the Scope of Marketing Research?
Scope of Marketing Research:
This is very clear that Marketing research is an intensive and systematic investigation of all parts of marketing onto a continuous basis along with a view to have a better knowledge and understanding regarding the present and future marketing difficulties for satisfactions of customer requirements. It covers certain location of market, personnel selling channel, product analysis, and nature of the market and sales analysis of distribution.
Introduction to pricing decision: Pricing is a very critical decision in the marketing management. The main objective of the firm, that is, to earn a profit very much depend
Choosing & Implementing Positioning Strategies
HOW SHOULD SHOPPER''S STOP DEVELOP ITS DEMAND FORECASTS?
What is social responsibility marketing? Social Responsibility Marketing: Holistic marketing includes social responsibility marketing and considerate broads concerns and t
Question 1: A. List and describe the brand-building steps? B. Define the term position and brand Image? C. Why is trust the primary co
Question: (a) Describe and illustrate with clear examples the concept of the ‘Integrated Communication Mix' (b) Using the AIDA model, explain how both Public Relations and
does the marketing exits solely to increase the profits
explain Henry Assael Model of buying decision behaviour along with diagram
What is the role of following in personal selling process? Follow up: Sales executives must follow up the order produced. It will assist the company to know the customer
Operational CRM technique is the element of Customer Relationship Management that handles the actual interactions with customers, characteristically in the form of call centers, bl
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