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What is the role of structural ties by retaining customers of a firm?
Structural Ties:
With the intention of attract new customers and retain old one time, companies indulge into supplying special equipment or computer linkages which helps the customers manage their tasks as like inventory, order entry process, and payroll etc.
approaches followed by FMCG in test marketing
Present the facts of the case study about snickers achieving promotional integretion with a universal appeal
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