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What is the role of marketing information system in marketing environment?
The subsystem of Marketing Information System is interrelated and interdependent so as to meet the need ofmarketing management. Also they have active interface along with the marketing environment. Or we can say they exchange information along with target markets, economic, channels and social as well as political forces within the external environment.
The Bono Company Ltd, which is effectively controlled by the Bono family although they now own only a minority of shares, is to undertake a substantial new project which requires
Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING
Q. Define the Size of Ad-Budget? Size of Ad-Budget : If amount of advertisement budget is more at that time costly media like national dailies, television and popular magazine
What are the advantages of product development
Market growth is the measured potential for a product type to attract more consumers spending.
Q. Effect on Prices in advertising? Effect on Prices:- The supporter of advertising quarrel that advertising helps to reduce prices Advertising results in decrease of per uni
Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
comprehensive discussion about promotion and adverising
Explain about the product levels in briefly. Product levels in marketing are specified in below: a. First and more basic level is core benefit implies basic services custo
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