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What is the role of market intermediaries?
Marketing Intermediaries:
Marketing Intermediaries Firms which help the company to promote sell and distribute its goods to last buyer; they comprise physical distribution firms, financial intermediaries and marketing-service agencies.
images of differentiation tools in marketing
What is the drawback of selling concept? Selling Concept : Drawback: Selling relies onto buyer’s manipulation. All the buyers can’t be manipulated and a buyer can’t be ma
If b+c=3a,then the value of cotB/2 cotC/2 is equal to....
Importance of Place Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is e
Question a >> Describe multinational corporations. How is international marketing different from domestic marketing? Question b >> Though society and culture do not appear to
What is the value chain? Value Chain: Each firm performs a set of activities which helps in designing, producing, delivering, marketing and supporting its products. Such acti
Question 1: (a) Describe the Leavitt's model of change affecting a knowledge culture. (b) What type of culture is needed at the individual and managerial level in order to
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Types of Brands According to ownership: on the basis of the ownership, brand may of two types: Manufacturer brand: when brand is named after the name of the manufacturer
Explain the various approaches that are followed by FMCG Companies in test marketing.
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