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What is the meaning of societal marketing concept?
Meaning:
Societal marketing concept is the idea which the organization must find out the needs, interests and wants of target markets and deliver the wanted satisfaction more efficiently and effectively than do competitors into a way which maintains or develops the consumer’s and society’s well being.
What are the psychological factors to determine the consumer behaviour? Psychological: A person’s acquired requirements are influenced by certain psychological factors as lik
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Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
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Q. Choice of an advertising agency by location? A main consideration in the choice of an advertising agency is location of office of agency. A significant amount of communicati
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