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What is the meaning of selling concept?
Meaning:
Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization undertakes promotional efforts and large-scale selling.
Q. Growth in media and Increase in industrialization by ads? Growth in media: - Earlier extremely less media sources were available to advertisers for communicating with targe
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What types of tools use in consumer promotion scheme? Consumer promotion Schemes:– 1. Samples: Offer a free amount of a service or product. Sampling is the most e
Explain about the age and stage in life cycle. Age and Stage in Life Cycle: The need for various product changes along with passing of age. Life for all children and babi
Importance of the pricing: Pricing is one of the important elements of the marketing mix, but lately, it has come to occupy the centre stage in the marketing wars. The reasons
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what are all about brands and branding policies?
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
Consumer perceptions of value Consumers are usually going for value. They feel that they have bought the right product to satisfy their requirements and paid a fair price for
Nature of the marketing: 1. Specialized business function: in the early days, the selling function did not call for any specialized skills as the sales could have been a
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