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What is the meaning of product concept?
Meaning:
Product concept means that consumers will favor products which offer the most performance, quality and features and which the organization must thus devote its energy to making continuous product developments.
how is building brand in a business context different from doing so in the consumer market?
concepts of core market?
Give examples of product line strategies.
how to write a channel design decision: intensive, selective and exclusive
Discuss about the combination of push and pull sales promotion strategies. Combination of push and pull sales promotion strategies Car dealers frequently provide a
International Bonds and Markets (a) Calculate both Macaulay and modified durations of the 8-year, 8.5% coupon bond given a flat yield curve a 10%.
Answer for a caselet
Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
Problem 1: What do you meant by the integrated marketing process model? Explain in brief - Detail Explanation on integrated marketing process model including the figure.
Q. Explain some fundamental marketing concept? Ans.: The several fundamental concepts are :- (1) Exchange Concept: Exchange concept holds the concept that the exchange
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