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What is the meaning of product concept?
Meaning:
Product concept means that consumers will favor products which offer the most performance, quality and features and which the organization must thus devote its energy to making continuous product developments.
typesa of branding like producer''s name,picture-figure,name of product,colour
Importance of the marketing planning: the Importance of the marketing planning is clear from the following 1. To offset future uncertainties: future is always wrapped i
Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
Explain about packaging in marketing functions of physical treatment. Packaging: Packaging has become one of the necessary services of modern marketing. This acts like a m
What is Natural Environment in Marketing? Natural Environment: Natural Environment Natural resources which are required as inputs by marketers or which are affected thro
Question 1: (a) Describe a Press conference. (b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it s
Should video game companies continue to alter their products to include other functions, such as e-mail?
what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
marketing mix
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