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Problem 1
What is the meaning of advertising? Explain the advertising pyramid with a neat diagram.
Problem 2
What do you understand by Integrated marketing communication (IMC)? What are the various roles of IMC?
What are the advantages of using projective techniques in comparison to focus groups and in-depth interviews?
1. Species that have reached the extinction threshold and are on the verge of extinction - beluga whales, African elephants, mountain gorillas and the California condor might be c
The credit bank which offers a full range of financial services to the costumers had recently carried out a segmentation exercise which defined four age based segment of potential
Q: How can you explain the concept of motivation and involvement? Ans: Motivation : Motivation demotes to the processes that cause people to behave as they do. Motivat
Q. What do you mean by Vicarious learning? The consumer doesn't always require going through the learning process himself or herself-sometimes it is possible to learn from obs
Q. Explain Black box model of consumer behaviour? ENVIRONMENTAL FACTORS BUYER'S BLACK BOX BUYER'S RESPONSE Marketi
what stage is sprite in the business life cycle?
METHODS OF DEALING WITH FOREIGN EXCHANGE RISKS A firm can deal with foreign exchange risks in the following ways: 1) Taking Risk: The firm may decide to bear the risk if t
If the populate is not well defined and does not fit to the object of research study then an error occurs. In other words selection of an inappropriate population causes this error
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