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Question:
When the customer pays for a product or service, it is assumed that the product will work correctly or that the service received is as promised. Ideally, the customer will be satisfied, and it is expected that there shall be no complaints.
(a) How should a business deal with customer complaints?
(b) Customer care is at the heart of any successful service organization. What is the importance of customer care
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1)What is the LA Galaxy "product"? 2)Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program? 3)How is promotion (advertising
various approaches of test marketing
hitting competitive brands may leave a negative impression on the customers? Justify your answer.
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one primary segmets and two secondary segments
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