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What is the focus of marketing concept?
Marketing Concept:
Focus: The focus of the firm subsequent the marketing concept is on the improvement of those products or services that can satisfy the wants of the consumers better than the competitors.
QUESTION (a) What should management do at the time of Maturity stage to avoid decline of a product? Explain your answer with the help of different approaches at this stage. Sug
How should price be set on a product or service for the first time?
Definition of product according to William J. Stanton "Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, reta
Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
Generic Product A generic product is an unbranded, inexpensive, plainly packaged version of a common consumer product. It is usually standard for slightly substandard quality c
Component of modern concept of the marketing: 1. Customer oriented: the very first and the most important base of modern concept of marketing is that it is a customer
State about the term - Advertising Advertising is the most usually used tool for informing the present and prospective consumers about the product, its quality, availabilit
Explain about the term ownership in briefly. Ownership: The most extensive type of participation of hundred percent ownerships and this involves the greatest commitment w
Media Used by Competitors : While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider c
As this course progresses collect examples of promotional materials and advertising from various health related organizations. You can select various media forms but be sure to in
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