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What is the drawback of selling concept?
Selling Concept:
Drawback: Selling relies onto buyer’s manipulation. All the buyers can’t be manipulated and a buyer can’t be manipulated several times.
Explain the objectives of marketing research. Marketing research is usually conducted to achieve the following objectives: a) To identify the psychographics and demographics
Question 1: (a) What are the different stages in consumer buying decision? (b) Explain the difference between routine and complex buying decision using appropriate exampl
Explain the relationship between Frederick Herzberg's dual (two) factor motivation theory and job enrichment. Hygiene factors contain pay, status, working conditions, rules and
inventory is a necessary evil. discuss
Value proposition of Cadbury dairy milk?
What are the economics circumstances in the consumer behaviour? Economic Circumstances: The choices about product are greatly influenced by person’s economic circumstanc
Assume that you are James Peterson and you have just hired a new management team composed of highly qualified executives from outside companies.
Role of the salesman: 1. Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his
The use of Celebrity Endorsers: Your major headings should include the following: • Title Page • Table of Contents • Introduction • Literature Review • Analysis • Future Re
why we need to study promotion in marketing?
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