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What is the disadvantage of exporting in marketing?
The disadvantage is largely that one can be at the “mercy” of overseas agents and therefore the lack of control has to be weighed against the benefits. For illustration: in the exporting of African horticultural products, where the agents and Dutch flower auctions are into a position to dictate to producers.
How is evaluation and selection important in decision making process? Evaluation and Selection: These are two-stage decision process of circulating of supplier and select
how to build up a motivation to make our work success?
understand concepts with examples of need,want,demand
Explain the term- Market exchanges Market exchanges (Bagozzi, 1978; Houston and Gassenheimer, 1987) are transactions which occur independently of any previous or subsequent exc
approches of test marketing in FMCG
Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo
Model of the buyer behaviour: The straight point for understanding buyer behaviour is also vital in the marketing is a simultaneous response model shown in the figure below. Ma
Question 1: A questionnaire is an important tool for getting information from respondents. Questionnaire should thus be properly designed to meet research objectives. (a)
Definition concerns the cognitive response This refers to outcomes of the communication process, and is a measure of whether a communication event has been successful. Audience
#consumer mind is a block box discuss?
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